Hiab - Localised E-learning with Animated Avatar

We teamed up with HIAB to create Safety Sam, an animated AI avatar who delivers health and safety e-learning content across multiple languages. This tailored workflow solution provides HIAB with high-quality, scalable training materials that are engaging and budget-friendly.

Hiab - Localised E-learning with Animated Avatar
Avatars

Creating Safety Sam: From Mascot to Animated Guide


Working closely with HIAB, we transformed Safety Sam from a static mascot into a fully animated character. Developed in Adobe Character Animator, Safety Sam was equipped with custom gestures, expressions, and actions, bringing him to life as an interactive guide. These reusable animations make it easy to adapt him to new content and languages, ensuring a consistent and engaging character experience.

Building a Turnkey Content Pipeline for HIAB


Our streamlined content pipeline allows HIAB to order new Safety Sam videos on demand. Starting with the original e-learning content, we generate English voiceover scripts using ChatGPT, and Eleven Labs produces final voiceovers tailored to Safety Sam’s tone. With Safety Sam integrated into presentations, he becomes a dynamic and engaging virtual guide for learners. Minimal human oversight is needed, aside from final reviews and minor adjustments.

Localised Content in 14 Languages Using Dual AI Validation


For localization, we implemented a dual AI validation workflow to ensure high-quality translations for 14 languages. Translations are first generated with ChatGPT, then verified and refined using Claude to ensure accuracy and context, all before a human review. This process maintains quality and speeds up the review. The translated voiceovers are then created in Eleven Labs and performed by the Character Animator puppet before being integrated directly into the e-learning presentations.

Multi-Format Delivery: Video, Images, and GIFs

Safety Sam isn’t just limited to video presentations; he’s available in multiple formats, including images and GIFs, ready for use across HIAB’s training and marketing materials. This flexibility allows HIAB to incorporate Safety Sam in various content types, extending his presence beyond e-learning.

Results and Benefits

This project highlights how AI-driven solutions can maximise productivity and reduce costs while enhancing content quality. With Safety Sam now standing by for new orders, HIAB can easily expand its training library with consistent, engaging content across languages and formats.

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