Helen - Creative Workshops
We created two workshops designed to align with Helen’s H2 goals of democratizing content production across their team, these sessions provided actionable techniques and hands-on experience, making creativity accessible to everyone and showing the team how to test and discover new tools
Workshop 1: Creative Process and Ideation
Objective:
Equip team members with practical techniques to generate innovative ideas and overcome creative blocks.
Key Highlights:
- Interactive Techniques: Introduced creative thinking exercises that fostered innovation and problem-solving.
- Group Activities: Guided brainstorming sessions encouraged collaboration, helping the team refine and evaluate ideas.
- Hands-On Challenges: Participants engaged in activities to simulate real-world ideation scenarios, building confidence in applying these skills to their roles.
This workshop laid the foundation for unlocking creativity within the team, focusing on idea generation as the first step in the content creation journey.
Workshop 2: Tips, Tricks, and Tools for Content Creation
Objective:
Teach the team how to improve content through the planning, production, and post-production stages, emphasizing quality and engagement.
Key Highlights:
- Layered Media Creation: Explored how to build media step-by-step, from images and videos to color grading and text integration.
- Content Enhancement: Shared tools and techniques to refine content, making it visually appealing and impactful.
- Best Practices: Covered industry-standard practices for content quality and consistency.
- Practical Application: Conducted hands-on activities for creating and improving content assets using provided tools and templates.
- A look at AI tools and how they can be used in the content creation process.
This workshop had participants taking ideas generated in Workshop 1 and transforming them into polished, professional content.
Results and Benefits
The workshops provided Helen’s marketing team with a structured yet flexible framework to embrace creativity and level up their content creation capabilities. By the end of the sessions, team members were equipped with:
- Practical Skills: Tools and techniques to ideate, plan, and produce content confidently.
- Increased Engagement: Improved understanding of how to create visually appealing and impactful content.
- Collaboration Boost: Strengthened team dynamics through shared creative exercises and challenges.
By integrating creativity into their workflows, Helen’s marketing team is now better positioned to achieve their H2 goal of democratized content production.
Since the workshop, the Helen marking team has started creating in-house social media and embraced content creation as part of their teams responsibility.