Helen - "Hyvää Energiaa Jakamassa" Campaign

Phase 1: Concept Development & Creative Direction

• Campaign Concept: We developed the core idea behind "Hyvää Energiaa Jakamassa," focusing on creating an emotionally engaging narrative that aligns with Helen's brand identity.
• Key Visuals and Messaging: The campaign’s visual identity and messaging were crafted to ensure clarity, consistency, and appeal. These elements were designed to work seamlessly across all campaign materials, from digital to print.
• Campaign Planning: As the Creative Director, we played an integral role in the strategic planning of the campaign, working closely with Helen to align on objectives and creative direction.
• Partner Liaison: We ensured that all of Helen’s partners, including agencies and production teams, were fully aligned with the campaign's creative vision, maintaining coherence throughout the execution phase.

Phase 2: Helen's Presence at the JVG Olympic Stadium Concert

• Concept Development for Event Presence: We developed the concept for Helen's presence at the JVG Olympic Stadium concert, ensuring the brand was effectively integrated into the event experience.
• Key Visuals and Messaging for Concert: The key visuals and messaging were tailored specifically for the concert environment, creating a strong brand presence that resonated with the audience.
• Production of Event Assets: We managed the production of assets for stages, screens, and the stadium tower, ensuring that Helen's brand was prominently and effectively displayed throughout the event.

Phase 3: Video Production

As part of the campaign we produced 3 social media films with montage of moments where people share good energy in various situations.They all had the same style with light painting animation and music.

Outcome

The "Hyvää Energiaa Jakamassa" campaign successfully conveyed Helen's brand values and connected with the target audience through a well-crafted concept and visually engaging materials. Helen's sponsorship presence at the JVG Olympic Stadium concert was impactful, with the brand's message and visuals leaving a lasting impression on the audience. The creative direction ensured a unified approach across all phases, resulting in a powerful and cohesive campaign.

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